MY VIEWS ON SELF PUBLISHING
By Dino Simonetti
Author
Consider this-when a writer asks you to buy a book, they’re
asking you to trust them. They’re asking
you to part with hard-earned dollar(Well unless its an E-book). When a reader buys the book, we’re hopeful
they’ll love it enough to tell their friends etc to buy/read it as well.
My topic today will be about independent publishing and
my experiences with it. I will also
discuss my choice of publish-on-demand services.
Here’s the typical writing scenario we all dream about: We
sit down to write our monumental best-selling novel. We dream of the day a big publisher will pick
up the manuscript and say
"Eureka-I think you've got it!"
Well the dream, once you get to know what color the
lining truly is, can be fraught with all sorts of trip-ups-unless you have a
high-paid savvy lawyer reading your agreement.
As always, it’s about money.
Well it seems there are as many Indi-publishers as there
are writers. It has become a lucrative
business for some indie-publishers that offer book set up, artwork, reviews and
ghost writing etc. The average poor Joe,
such as myself, cannot and will not fall for it. Why? Let me share a little horror from days
gone by.
I was in the music
industry for over twelve years and spent tons of money on fancy equipment and
web sites with streaming music--and tons of publishing. I also got sucked into the promoter game
where they supposedly promote you nationally for five-hundred dollars a month(then
dollars). I analyzed what I was doing I
realized that I could do exactly what they do, for free and by only adding
twenty hours a week to my already hectic work/family life. Truly-promotion is a full time job if you’re
trying to make market share. The energy
I expended did pay off to some degree;
gosh I spent a ton on stamps and fax paper.
I ended up producing thirteen disks of music of various types. The musical got rave reviews from the critics. Did you know if you buy advertising space and
schmooze enough you can get a 5-star review?
Well, I did make a pretty good splash and was noticed by lots of larger
labels that I was hoping to license with.
They have marginal budgets too(inside tip) as well and the only ones who
make any money are the owners unless you’re an absolute wonder. I rubbed elbows with a few luminaries and one
was kind enough to tell me “the world isn’t ready for you yet-give it about 10
years. I guess that’s why I’m a visionary. I also
managed to flooded the college radio market and made many play lists and a bit
of notoriety; I was invited in for several interviews. .
Three years after leaving the game, I still received a
play list from a Canadian radio station that played at least one of my tracks
every night. The lesson learned? How
incestuous the industry is and how record deals are actually run and all the
pitfalls of getting wrapped up with the big guys. How does this equate to the literary world-we
try to keep it tight but there is a certain percentage of ‘stuff’ going on.
One day I was sharing with a dear friend back east how I
thought it was finally time to release my series of not-so-short stories. I explained to him the style of my writings
and how five books will end up being over three-thousand pages when all is said
and done. He was happy to share how he
had self-published 11 books-short stories-about monsters and such. He expounded on how he used Create Space dot
com. He further explained that it's free
and they do a good job.
I contacted them-they really are a nice bunch and are
tied in with Amazon. Since joining them
about three-years ago, they’ve grown to a 24/7 operation. They answer all of your questions whether on
the phone or e-mail. If you don't
understand something-they will explain it so that even me, Roger Rabbit, can
understand-no I don't smoke marijuana. I recall having a book cover issue
and after a phone call they accepted my cover.
Most book publishers that offer cover services want bleed around the
edges etc. I got them to understand the
black edges where my pictures fade out are designed to flow off the edge of the
page. I do my own covers and even Createspace
say they're unique and wonderfully wild-that's a subtle marketing hint.
Createspace
offer all sorts of templates and services and if you're patient you CAN do the
entire thing yourself without enlisting their pro’s which requires a fee. It took me no time to figure out how to make
it all work. I called and they gave me
the math formula to figure binding width etc-it's really easy once you have the
page thickness.
Some
of the nice things they evolved was the 3-D version of the book, you can get a
complete view of what it will look like when it hits the stands. Also,
you can now digitally proof your book with their handy tool-you get a screen
shot of your manuscript and it will show if you're outside the margins
etc(coloring outside the box). It used
to be, you'd send the manuscript via PDF and all the set up, they'd okay it,
you'd order a copy and sometimes it would be right, sometimes not. I tend to be anal so it was never right and it
would cost me 2-3 books-now its none.
They
will issue you a unique ISBN number, both 10 and 13 digit if you like. You can do your own sales-copy on the site
because you access to do your own web space. Mine is createspace.com/3599541. I created the entire thing in an hour or so.
Now
here’s the rub. If you use the web space, you can make decent royalties. Example, take a 458-page book, and price it at 12.95, you can
make almost four-dollars. If you use
Amazon, they take forty-percent and still make over two-dollars. The pros and cons are this:
A) You
can drive people to your web-space, make lots of money but it will tak a
while before people will know who you are. B) you can use the Amazon channel not make as
much, but you have the opportunity to be noticed in the rankings. It’s best to use both.
You
can also use the expanded distribution system feature, such as libraries, book re-sellers. The
only caveat is you must price the book out of sight to make a few
cents-some where in the neighbor hood of sixteen-dollars. I myself plan to use my own marketing and
agency to get wholesalers to buy my books at much less than the aforementioned
process. I can sell them for less and we
both make money. Yes it’s a bit labor
intensive to buy your own books and have them dropped shipped but worth every
buck if you have a book that is moving already.
They
now offer Kindle set-up for $69.00 and they will take your PDF and convert
it-or you can go to the Amazon site and do it your self-(Yup, I'm a terminal
DIY'er). Same with B&N Nook, they
have a site to do it yourself. There are
challenges to all of this but if you really want to make money, pull out a few
hairs and figure it out.
A
sidebar here, I want to use a portion of the royalty paid
per book to raise ten-thousand dollars by years end to donate to the Autism
Foundation to assist in researching this affliction; it afflicts my youngest
boy Connor
If
you'd like to know more, just write me at
I have
other links I’d like you to visit as well.
http://www.facebook.com/Witches.N.Demons.of.Salem
and of course
createspace.com/3599541
Shape-shifters
and Succubae
An unusual way
to deliver a Thriller? What makes this
thriller different than all the rest? First
of all, it’s a book that can be used as a screenplay to a movie that would be
simply awesome. There’s more-take a
blend of toe curling murders, horrifying gore and people disappearing (and
reappearing not quite the same). Add
steamy erotica only a well-mannered succubae would partake of-nice combo;
that’s not all take our central character Jade, having nightmares and hearing
voices-possibly from the other side is that you Hecate? Graveyard rituals performed by young witches
that ought not be performing and-well-what happens when an esbat is disrupted? Combine a bloodthirsty demons with that sex
starved succubae and.... had
enough? Now take a disturbed young
female with only one thing on her mind-Billy’s heart and soul.
So when you’re
at the beach reading this summer, stick your toes in the sand and settle back
with a copy-your toes will curl under the sand.
Nothing like a dark and macabre book-you'll love it! Shape-shifters and Succubae is now available on Amazon or
Createspace.com/3599541 grab a copy for yourself and a friend or loved one.
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